The battle of the copywriters often is more interesting than the battle of lawyers. Following its defeat in the much publicised patent case in an US court, Samsung didn’t miss out on the opportunity to strike back at rival Apple soon after the Cupertino-based company came up with the latest edition of its smartphone – the iPhone 5.
The Korean company released an ad that compares the specifications of the two top-of-the-line smartphones – Apple iPhone 5 and Samsung Galaxy S III. Since the ad has been released by Samsung, it is tilted towards the S III and the copy says, “It doesn’t take a genius,” and follows that with, “The next big thing is already here, Galaxy S III.”
In an IBNLive poll we posted the question – Is the Apple iPhone 5 a better phone than the Samsung Galaxy S III? 54 per cent of the respondents disagreed.