423 Digital, Inc.

From The Times of India by Akshata Shetty on 11/26/12

Picture this: The Taj Mahal changing colours, its doors opening and its walls and pillars moving. Sounds surreal, right? For those uninitiated, this visual experience is called 3D mapping. This projection technique that can turn almost any 3D surface into a dynamic video display is now fast catching on in India. It helps turn clubs and other event spaces into mind-boggling visual arenas and both artistes and their fans term it as the next big thing.

Are you ready to party in 3D?

Visuals projected in sync with live music is not a new concept but there is a difference between this and 3D mapping. “As the video is projected on to the 3D surface, you don’t need 3D glasses to see in 3D. An optical illusion is created wherein the actual projection surface is modified in a surreal way. Through this medium, we change the…

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