Flurry’s Latest Calls Phablets A Fad – Devices Don’t Show Disproportionally High Enough Usage To Justify Developer Support


Flurry, an app analytics firm with a presence on some now 1 billion mobile devices, has taken another deep dive into its large data set to examine the increasingly fragmented selection of hardware form factors on the market today, in an effort to better understand consumer preferences. The report concludes that people most prefer and use apps on medium-sized smartphones, like those in the Samsung Galaxy line, and full-sized tablets like the iPad. “Phablets,” meanwhile, Flurry dubs a “fad,” saying that they don’t show significant, or even disproportionally significant, app usage.

To reach these conclusions, Flurry’s report looked at the top 200 device models in its database, which represent over 80 percent of all usage. It then broke down the devices into the following five groups:

1. Small phones (e.g., most Blackberries), 3.5” or under screens
2. Medium phones (e.g., iPhone), between 3.5” – 4.9” screens
3. Phablets (e.g., Galaxy…

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